Can sports betting reengage existing motor fans and enhance their experience? The DataArt team met with Joseph Solosky, Managing Director at NASCAR, to discuss the potential of betting in motorsports. Joseph talks about in-race and head-to-head betting as means of attracting new audiences and speaks of technological innovations like the Next Gen car.
#SportsBetting #AutoRacing #InRaceBetting #InGameBetting #FanEngagement #PropsBetting #PropBets
0:00 – 3:35 Transition from Sportradar to NASCAR
3:35 – 6:24 In-race betting
6:24 – 8:39 Betting for moto fan engagement
8:39 – 10:41 Prop betting to grow audience
10:41 – 14:02 Technology-driven opportunities & the Next Gen car
14:02 – 18:36 Media, broadcasting & fan’s oversaturation
18:36 – 20:34 State-based marketing
20:34 – 23:50 NASCAR embracing betting
23:50 – 28:05 Partnerships with betting operators
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