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The one and only Michele Linn is my guest of honor on this episode! For episode 43, I’m picking Michele’s brain on original research and why it’s an awesome tool for better content, more leads, more engagement, and more authority for your brand/company. Get ready for some good insights! Some history on Michele: She was one of Content Marketing Institute’s first employees, where she was the head of editorial: an industry leader who has written hundreds of articles, speaker at countless events, and one of the top women in media. She’s the current co-founder and Chief Strategy Officer at Mantis Research. (She’s also a guest instructor in my Content Strategy & Marketing Course.) * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast * Get Julia McCoy’s books on Amazon:

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