Most small business owners panic at the thought of setting a marketing budget. Some just pluck a figure out of thin air and won’t go above that.

You know the old saying: You have to spend money to make money. Well, when you get your marketing strategy right, this is absolutely true.

Setting a budget will only limit your marketing.

I’m Sophie Hudson CMktr, and today I give you a few thoughts on how to go about budgeting for marketing.

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