Canoo’s strategy could lower risk at a time when the cost of capital for business is rising.
Fool.com contributor and finance professor Parkev Tatevosian elaborates on how Canoo’s unique go-to-market strategy sets it apart.
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They have to prove they can make a vehicle cost effectivly at scale, or will they sell them at a loss like every other start up not called Tesla?
Nio does not own the factories that build the vehicles. Vehicles are built by JAC, a state-owned car factory. NIO follows an asset-light strategy similar to Fisker. Nio does however, build the battery, power electronics and motors, the secret-sauce stuff, and for those core technologies, they do own the factory. But general assembly, BIW, stamping and painting are done by existing automobile manufacturers.
We need to discuss the debenture situation.
Canoo is run by a completely idiot and incompetent. They increased production guidance outlook in late 2021, and look at where they are now, ZERO PRODUCT. BTW, In April they said, the battery assembly in is expected to run June by new hired. Here we are in June, nothing has started, LITERALLY NOTHING.
The one part of this that makes sense to me as a strategy is that Canoo is going to start by using commercial customers as a sort of Beta launch. Whatever problems Canoo runs into, and inevitably they’ll run into some, all new car launches do even those done by companies like Toyota, they’ll be able to work out with quieter, hopefully more forgiving commercial customers which will, in turn give them a chance to deliver a more refined product to private customers.
Fine, Canoo is talking about careful control of capacity. A minute ago they we’re talking about a 20000 car per year run rate. The one good thing about Canoo is that, if they could really deliver the car they have been promising, does anyone seriously think they would have a problem selling 20000? This sounds like <blank> to me.
Who are they talking about? Does Rivian, as lame as they are, have any trucks sitting on a lot somewhere? Are they not selling everything they can make? Serious question, last I heard Rivian has a waiting list, Ford has a waiting list, Tesla definitely has a list. Who is having these problems Canoo is talking about?
Pretty good and thoughtful.