If you are looking to grow your social media accounts I can’t express enough how important niching down is. If you run a business account your niche can be your career field.

Everyone starts to panic at this point thinking they can only post one type of content, but that’s simply not true. Your next step is to pick content pillars. You can look at pillars as topics that fall under your niche. I suggest picking 3-5. Then there are types of content you will be posting, but we won’t get into that just yet. If you are looking for help with your content strategy head to my 🔗 and download my free strategy cheat sheet.

Why is niching down important? Because you need to target a certain audience. If you post everything under the moon a few things will happen.

1. The algorithm will get confused and not know who to push your content to.
2. Your content won’t be shown to your target audience leading to zero sales
3. Your content will be shown to people who don’t care about it. If they don’t care about it, the watch time will be low, and so will your vanity metrics. Unfortunately we need these metrics to help push your content out to more people.
4. You need to be clear and concise so when people come across your profile they know what content you create and they can decide to stick around or not.

Basically we don’t want to confuse anybody.

If you are looking for more information or tips and tricks on social media make sure to follow @kontent_creations.

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