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DATA & STUDIES

Top YouTube Searches

By Joshua Hardwick

Updated: January 1, 20214 min read

Have you ever wondered what people search for most on YouTube?

Today, I’m excited to share with you some brand new data:

Top 100 YouTube searches (US): a list of the most popular YouTube searches in the US.

Top 100 YouTube searches (Worldwide): the same data but filtered to show searches outside of the United States too. And with global search volumes.

But first things first, a tip for those doing YouTube keyword research:

You can find YouTube search volumes for 371 million keywords with Ahrefs’ Keyword Explorer.



SIDENOTE.

 Do you want to know what people search for the most on Google? Here are the top Google searches.

Now, without further ado, let’s find out just how popular cat videos really are.

Top 100 YouTube searches in the US

#KeywordSearch Volume1pewdiepie4,571,3982asmr4,036,2743music3,347,5604markiplier2,969,2675old town road2,501,4306billie eilish2,355,4597pewdiepie vs t series2,179,5978fortnite2,010,8349david dobrik2,006,26310jacksepticeye1,956,49811joe rogan1,922,61912james charles1,852,05713baby shark1,843,33614bts1,648,96215dantdm1,648,37916snl1,569,45217game grumps1,399,18218cnn1,383,24819wwe1,351,78420lofi1,317,90521minecraft1,294,92022shane dawson1,218,34423fox news1,194,20724msnbc1,162,43525mrbeast1,155,66026fgteev1,132,13927ssundee1,130,35628lofi hip hop1,115,24829t series1,106,94830gacha life1,088,27531stephen colbert1,071,07632flamingo1,053,71533ariana grande1,045,80434nightcore992,96035songs945,14036jake paul938,93237lazarbeam921,94438tyt905,28039eminem901,50340taylor swift894,84141post malone888,71342vanossgaming888,35743memes871,17444jeffree star861,30245trump853,57046study music840,35947cardi b833,30748juice wrld809,34949game of thrones807,38850espn801,99051unspeakable794,40352john oliver784,30553logan paul775,21154nba youngboy770,29955try not to laugh766,00456blackpink761,91957coryxkenshin759,13158avengers endgame752,27459roblox735,72360andrew yang732,85461dude perfect730,06662last week tonight726,97063peppa pig725,07364mr beast715,46165chad wild clay708,32866dunkey706,01067ufc699,04068game theory693,33469nfl688,77970jre687,69371buzzfeed unsolved682,19872popularmmos679,44273drake679,36174borderlands 3670,49475ninja670,41376colbert669,34377sml662,97378tik tok658,25679itsfunneh652,22680undisputed651,70781ben shapiro650,47582seth meyers650,37883rachel maddow648,30384projared641,20385pokemon sword and shield640,84686jeffy640,60387trevor noah640,27988critical role637,75089trisha paytas636,56790blippi634,89791gmm623,24292first take622,69193nintendo620,47094queen619,30395sssniperwolf618,96396ryans toy review611,97697tati604,34198funny videos601,08399sis vs bro599,916100jenna marbles598,684

It’s clear right away that searches for songs and musicians dominate this list.

In fact, 20% of the top 100 searches are music related.

three million combined searches.

And this song is proving pretty popular, with over 2.5M monthly searches:

But it’s not all about music…

You’ll notice that 5 of the top 10 searches are “branded” searches—i.e., folks searching for channel names or YouTube personalities. This is a trend that continues beyond the top 10, with 52% of the top 100 searches being for specific YouTube personalities and channels.

Here are the top 10 most popular YouTube channels and “celebrities” according to our data:

#KeywordSearch Volume1pewdiepie4,571,3982markiplier2,969,2673pewdiepie vs t series2,179,5974david dobrik2,006,2635jacksepticeye1,956,4986joe rogan1,922,6197james charles1,852,0578dantdm1,648,3799snl1,569,45210game grumps1,399,182

These searches get a combined 22.7 MILLION searches per month in the US.

Interestingly, quite a few of these folks are gaming vloggers (or gaming vloggers turned YouTube personalities, like PewDiePie), which brings us neatly onto what appears to be the next most popular genre of videos on YouTube: gaming videos.

Here are all the searches that somehow relate to gaming (and their respective search volumes):

#KeywordSearch Volume1pewdiepie4,571,3982markiplier2,969,2673fortnite2,010,8344jacksepticeye1,956,4985udantdm1,648,3796game grumpis1,399,1827minecraft1,294,9208fgteev1,132,1399ssundee1,130,35610vanossgaming888,35711unspeakable794,40312dunkey706,01013game theory693,33414popularmmos679,44215borderlands 3670,49416ninja670,41317pokemon sword and shield640,84618nintendo620,470

Having looked through some of those gs5,040,08232tu

series4,948,70833maluma4,858,29934bad guy4,806,49035markiplier4,770,40736taylor swift4,709,31737ozuna4,665,64338nightcore4,622,36239paulo londra4,606,00940karaoke4,542,72441james charles4,530,70742youtube4,472,37343imagine dragons4,471,41344dance monkey4,468,85345twice4,388,23046roblox4,383,94447free fire4,368,43148gacha life4,360,13849post malone4,268,85950justin bieber4,153,25951felipe neto4,129,77652bruno mars4,125,165537 rings4,071,50754china4,007,73055doraemon3,919,81456anuel3,895,70557kill this 

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