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The Strategy (and Struggle) of Underpricing | San Francisco Real Estate Market Update








Read our September Real Estate Market Update

This year, homes have been selling well above asking price all around the country. In San Francisco, this is nothing new.

Underpricing has been endemic here for decades. Yet we’re still a lightning rod for national articles that bemoan the state of the market. No question, it can be frustrating for home buyers. But keep in mind: it’s just another element of strategy in a complex and competitive real estate landscape.

The key to success for both buyers and sellers is working with an experienced agent who will help you make the best informed decisions!

To see more market insights and learn how our boutique team of San Francisco Realtors can help you reach your goals, visit us at

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